Covid19 Response

Covid News 2024


Billie Jean King graces iconic orange Wheaties box

By Richard Pagliaro | @Tennis_Now | Thursday May 9, 2024

Time to celebrate, tennis fans: you can now have breakfast with the King.

Outside the box thinker Billie Jean King stars on the iconic orange box.

More: Richard Evans on Hall of Fame induction

Wheaties celebrates Billie Jean King’s legacy as a groundbreaking champion with a limited-edition box set featuring the iconic social rights activist and tennis Hall of Famer.

Owner of a total of 39 Grand Slam titles, including a record 20 Wimbledon championships, King has made history both on and off the court. She was the first female athlete to receive the Presidential Medal of Freedom and was a key member of the Original 9 that launched professional women’s tennis.

King was also the first woman to have a sporting venue named in her honor, the Billie Jean King National Tennis Center at Flushing Meadows, which is both the home of the US Open and a popular public tennis center for players of all ages and levels. King is the first woman to earn more than $100,000 in prize money in a single tennis season.

“Billie Jean King has defined what it means to be a Wheaties Champion for decades, as a true advocate for gender equality from the tennis court to the boardroom and beyond,” said Mindy Murray, Brand Experience Director, Morning Foods. . “We are thrilled to recognize her on our latest Wheaties box cover and celebrate the progress she has made for athletes everywhere.”

Opponents and fans know that King possessed one of the best backhand volleys the sport has ever seen. The limited edition Wheaties box features serve-and-volley King attacking with a low forehand.

Former U.S. Olympic team captain King joins a cast of some of the most accomplished American champions in history, including Michael Jordan, Muhammad Ali, Babe Ruth, Walter Payton and Wayne Gretzky, to name a few, who have graced the iconic orange Wheaties box. The 2007 U.S. Davis Cup champion team of Andy Roddick, James Blake, Mike Bryan, Bob Bryan and captain Patrick McEnroe were also honored with a Wheaties box tribute.

For more than 100 years, Wheaties has honored athletes who are champions in their sport and in the community, and King joins hundreds of prestigious athletes and fellow Olympians being celebrated with their own orange box.

“I am honored to be on the next Wheaties box to be part of the legacy of incredible athletes and the work we have done for our sport and our communities,” said King. “I have dedicated my life to equality for all, uplifting those around me and inspiring girls and women especially to dream big. This box feels like a full-circle moment where we celebrate the next generation of champions.”