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Potential, unleashed: LIV Golf’s Sustainability Summit

LIV Golf hosted its inaugural Sustainability Summit in 2024 LIV Golf Singapore – opening the external conversation around LIV Green’s ambition to become a climate-positive league by 2030. More than 60 delegates, along with 10 invited speakers, attended from across the APAC region. .

The Summit consisted of five hours of engaging discussions, led by Jake Jones, LIV Golf’s Senior Vice President Impact & Sustainability, with contributions from Google, The R&A, Conservation International, Melati Wijsen of YouthTopia and Majesticks GC.

The summit focused on how the golf industry can enhance its capacity to meet the challenges of climate, biodiversity and pollution crises. The topics ranged widely, from sustainability-oriented policy changes to the latest innovations in golf course agronomy, and the requirement to bring fans and players from across the ecosystem together on the sustainability journey.

The Summit also sought to gain input from delegates on LIV Golf’s Potential, Unleashed impact strategy – in particular LIV Green, the program dedicated to sustainability.

The Summit featured a 90-minute roundtable session where all delegates tested ideas related to supporting the natural environment and biosystem, event and broadcast delivery, and fan engagement.

In our efforts to be climate positive by 2030, LIV Golf also introduced its new program, LIV LABS, during the sustainability summit. The program positions the golf industry as a ‘living laboratory’ for developing and testing sustainable solutions. By supporting and investing in innovative partnerships, LIV LABS aims to accelerate projects that deliver environmental value to the industry and beyond, strengthening the sport’s commitment to sustainability.

LIV Golf has worked hard over the past two years to create the greatest possible impact and be the most sustainable golf competition there can be. You can find more about the ambition at www.livgolf.com/potential-unleashed.