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Games Global signs an exclusive partnership with UFC to produce unique branded slots – Slots

Content that uses the IP address of the hugely popular sports brand and will be rolled out worldwide.

Games Global has signed an exclusive agreement with UFC, the world’s premier mixed martial arts organization, to develop branded content influenced by the popular sports brand.

Games Global will produce unique UFC-themed slot titles over a three-year period, with the first title scheduled for release and ready for a global rollout in July this year, following an exclusive soft launch in May.

UFC is a globally recognized sports brand with more than 700 million fans and approximately 260 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas in the world and broadcasts to more than 975 million TV households in more than 170 countries.

Because UFC has a similar target audience to Games Global, the deal offers many great partnership opportunities, including the opportunity to collaborate on new game titles with the aim of both parties acquiring new players and fans. UFC will promote and support the launch of the games through its global marketing ecosystem.

Andy Booth, Chief Product Officer at Games Global, said: “Games Global is thrilled to announce this exciting partnership with UFC, bringing the Octagon to life in multiple epic slot titles in the coming years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is important to us and we look forward to introducing our first title to the world in the coming months.”

Tracey Bleczinski, SVP of Licensing at UFC, said: “At UFC we are always looking for innovative ways to connect with our passionate fan base around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe these games will be a hit with fighting fans everywhere, and we are proud to partner with Games Global, a leading provider and distributor of igaming content, to deliver this world-class entertainment experience.”