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Bare-knuckle boxing ‘on UFC trajectory’ as US company acquires British brand in landmark deal

Bare-knuckle boxing is set to have an even bigger impact after two leading promotions joined forces in a game-changing moment for the sport.

British brand BKB, which has gone from strength to strength since its founding almost a decade ago, has been bought by Miami-based BYB Extreme promotion. The partnership has created the largest bare-handed company in the world in terms of selection and global reach.

BKB has regularly hosted sold-out shows in recent years, mainly at O2’s Indigo Arena. The latest, BKB 38, was held last weekend.

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BKB co-founders Jim Freeman and Joe Smith-Brown will remain closely involved with BYB. Freeman will handle day-to-day operations for BYB in Europe, while Smith-Brown will remain to oversee continued European expansion.

“We are proud to have created one of the world’s leading martial arts companies, and the acquisition by BYB is testament to that,” said Smith-Brown. “The sky is the limit from here. Now there is no better place or bigger stage than BYB for fighters and fans alike in the bare-knuckle arena.