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Covid News 2024

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Lexus extends World Surf League deal through 2025

Just four months after rolling out an initial sponsorship with the World Surf League, Lexus has extended the agreement for another year to guide Toyota’s luxury brand through the 2025 WSL season, along with additional title sponsorship for the US Open of Surfing and the WSL Finals .

“They have become active in authentic ways, including women’s surfing and diversity, and we believe they will now do more with our athletes,” said WSL CRO Cherie Cohen.

With 18 Olympic qualifications under the auspices of the WSL, “we are maturing as a company and with the Olympics this summer, surfing should reach more people than ever before,” Cohen said. “We’re working to turn those new levels of awareness into full-time fandom.”

Other non-endemic sponsors of WSL include Apple, Corona, Shiseido and Yeti.

Lexus extends the deal with the WSL until 2025